To address the problem of overlooking the subtraction approach one must show the visible evidence of good subtractions. Show good conclusions of using a subtractive approach Initiatives like these help in remembering that subtraction is an option too. For instance- one of the management consulting companies has assigned a “subtractor in chief” whose job is to come up with ways to achieve the group’s goals by subtracting and reminding them as well. Introduce subtraction in day to day processes. Using expressive quotes like “elimination of the unnecessary” and pursuing “less, but better” help people imagine subtractive options. In the above-mentioned experiment, reminders to influence subtract had more effect than adding as people were not thinking of subtracting before. They changed the name to break away from the colonial past as they were no longer just a location on the river Volta. In 1984 it was renamed Burkina Faso by President Thomas Sankara. Upper Volta, a former French colony, gained independence in 1960. Similarly, when you talk about Cabo Verde, people think of sun, the beach, nice people, smiles.” The Minister of Culture said- “When you say the United States, people think: powerful, the country of invention, of dreams. In 2014 the nation Cape Verde of Africa rebranded itself to Cabo Verde. The reason behind rebranding was to make the name easier for companies, sports and political industries to use it in the product and name tags. In July 2016 Czech leaders chose Czechia as a shortened version for the Czech Republic. The two factors which led to the rebranding were the name of the country was confused with Switzerland and also had a geographical similarity. On King Mswati III’s (the African Monarch) 50th birthday, the Kingdom of Swaziland was rebranded as the Kingdom of Eswatini. The Kingdom of Swaziland to the Kingdom of Eswatini
They considered the name as a cultural theft and were blocking Macedonia’s way to join international organisations such as NATO and the EU. Greece had a kingdom named Macedonia which was ruled by Alexander the Great. To end the long stretched diplomatic dispute with Greece, it led Macedonia to rebrand its name. The Republic of Macedonia to Republic of North Macedonia (Sources: The Hindu, BBC, Daily O, FirstPost, Time)įun Fact: Rebranding was also done by many more countries in the past. The oil prices surpassed $100 per barrel since 2014 and India is the third-largest importer of oil will bear the brunt of the rising global prices. Įconomic Impact- Indian shares fell 3% as investors scrapped risky assets after Russia launched missiles at several Ukrainian cities. Choosing sides might complicate this situation. Furthermore, the process of purchasing S-400 Russian missiles is underway and India hopes for a waiver of U.S. Impact on Defence: India is the largest buyer of Russian defence equipment. As per the experts, China might act against India, Taiwan and the QUAD, given its good relations with Russia. Moreover, USA and India are a part of the 'Quadrilateral Security Dialogue (QUAD)group which aims at reducing China’s influence in the Indo Pacific region and the world. Diplomatic Impact- The US wants India to side with Washington as it condemns Russia’s actions towards Ukraine.
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